This workshop will examine what ethical businesses are and discuss different business models using case studies. Operating a Fair Trade business combines the opportunities and challenges of running an enterprise, with the ability to impact the lives of producers in developing countries. Fair Trade is not about charity. It is a holistic approach to trade and development that aims to alter the ways in which commerce is conducted, so that trade can empower the poorest of the poor. The workshop will cover:

• What does ethical mean?
• What economic principles underpin Fair Trade?
• What should a potential entrepreneur consider before launching a new Fair Trade business?
• How does an established business become ethical?
• The value of a Fair Trade mark

Duration: a single 3 hour session